Ad of the Day: Dodge

The brand hides three Journey crossovers across America. You find one, you keep it

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As we've noted before, plenty of ad campaigns these days take a stand against the Internet and all things virtual—and admonish you to get outside already and have an authentic real-world experience. Dodge joins that group with this new effort from Wieden + Kennedy. Yet it doesn't just pay lip service to the idea of finding value in the great outdoors. If you leave your house and explore a little, you might find a car you can keep for free.

The videos below introduce the contest and explain the rules.

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