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Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Meme-iest way to travel

Overly Attached Girlfriend has followed you into the sky.

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat in a shark suit on a Roomba on a plane?

The video, from Wieden + Kennedy in New York, will begin running on Delta's fleet starting May 25, but you can already witness this meme-sterpiece online with an impressive array of additional remixed content with the "Will It Blend?" guy from Blendtec.

In case you're worried you didn't catch all the cameos from Internet stars, there's a time-coded list in the comments on YouTube. And you can see even more uncredited faces at 1:43 when they all get up to do the meme-iest Harlem Shake ever filmed on a plane.

They even included Deltalina, the famous flight attendant from the 2008 Delta safety video who started this whole trend of goofy safety videos with nothing more than some sassy finger wagging and a carefully placed smile ding.



I can only imagine what future civilizations will think when they look back on these videos and wonder, in particular, what is happening with the Internetest one. In fact, I imagine there will be a number of present-day Delta flyers who will view this inexplicable collection of references to other references—divorced entirely from their original contexts and remade into a postmodern bricolage—as a strange and otherworldly piece of surrealist art that would have given Dali pause.

But for those of us who love the Internet in all its Internety goodness, this is the best thing we've seen today. It's like a double rainbow, all the way across the sky. So intense.

CREDITS
Client: Delta Air Lines

—Project: "Pay Attention": The Internetest Safety Video

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Susan Hoffman, David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producers: Cheryl Warbook, Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategists: Sam Matthews, Meranne Behrends
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel
Traffic: Sonia Bisono, Rylee Millerd

Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director: Mal Ward
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Director of Photography: Corey Walter

Editing Company: Final Cut
Editors: J.D. Smyth, Jeff Buchanan
Post Producer: Mackenzie Alexander
Executive Post Producer: Lauren Bleiweiss
Editing Assistant: Betty Jo

Visual Effects Company: MPC
Visual Effects Lead Flame: Marcus Wood
Visual Effects Supervisor: Marcus Wood
Compositors: Jonathan McKee, Eric Conception, Carl Fong, Marcus White
Computer Graphics Artists: Bill Dorais, Andres Weber, Angela Carafas, Charlotte Bae, Grae Revell, Jacob Fradkin, Michael Nieves, Ty Coyle
Art Director: Diana Park
Designers, Animators: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane
Senior Producer: Matthew Loranger

Telecine Company: Company 3
Colorist: Tim Masick

Mix Company: Heard City
Mixer: Cory Melious
Producer: Natasha Alden

Music Company: Black Iris
Song: Clean Teef

—Project: "Pay Attention": The Internetest Safety Video – "Will It Blend" videos

Agency: Wieden + Kennedy, New York
Executive Creative Directors: David Kolbusz, Jaime Robinson
Creative Directors: Sean McLaughlin, John Parker
Copywriter: Ian Hart
Art Director: Perry Morton
Head of Content Production: Nick Setounski
Broadcast Producer: Luiza Naritomi
Interactive Producer: Jen Vladimirsky
Brand Strategist: Sam Matthews
Account Team: Liz Taylor, Meghan Mullen, Lauren Smith, Cait Collette
Project Manager: Lauren Amato
Business Affairs: Sara Jagielski, Keri Rommel

Production Company: Joint
Director of Photography: Chris Teague
Second Camera: Zelmira Gainz
Line Producer: Mahalia Cohen

Editing Company: Final Cut
Editor: Betty Jo Moore

Visual Effects Company: Significant Others
Motion Graphic Designer: Phil Brooks
Flame Artist: Betty Cameron

Mix Company: Significant Others
Mixer: Terressa Tate

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