Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier"). Now, in its latest animated adventure, there's this beautiful jaguar chasing his friend up a giant Christmas tree to get to a box filled with expensive-looking Christmas magic.
Christmas, I get. Trees, I get. Jewelry, I understand. But why does the cat want a box of Christmas sparkles?
Perhaps the mere posing of this question indicates I am not the intended consumer, here. Perhaps if I were, say, a Real Housewife of somewhere tony, I would be more enamored of the snow that also appears to be diamonds, or the scaled-up rings and baubles that decorate the tree. Instead, I mostly want to play with the jaguar kitten without being eaten, which seems like much more fun.
This really is a gorgeous ad. Presumably because there are already brands associated with jaguars and snow leopards, the incredible-looking cat is called a "panther" in the brand literature, which is technically true in the same way that tigers and lions are also members of genus panthera. But after extensive zoological research, I can assure you it is a jaguar. Anyway, it's adorable. And of the few things in this spot that do appear to make sense, foremost among them is the desire to give this animal presents. I should buy it a really expensive pair of earrings or something.
Wait, I begin to see how this works.
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Founded in 1847 in Paris, Cartier stands as one of the world's most esteemed companies in the luxury goods industry. Cartier has developed a whole range of luxury collections of high jewelry, watches, leather goods, fragrances and accessories. From the Trinity ring to the Love bracelet, the Santos de Cartier to the Tank watches, the Panther ring to the Caresse d'Orchidees par Cartier brooch, Cartier is the reference for its design and savoir-faire. It has been recognized as an invaluable pioneer for its creations, icons of rarity, style and craftsmanship.
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