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Don't go soft—get some balls.
When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's the low-hanging fruit, so to speak, and the brand and its new agency are going there, unequivocally.
Mike's Hard Lemonade brand Mike's Harder—some call it an "alcopop," but technically it's a "premium malt beverage"—rolls out a brazen bunch of sight gags in three digital ads launching today.
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