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Foodie culture is everywhere—even at 30,000 feet.
British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused on the quality of its in-flight food. In an age when many airlines have cut back on their menus (did you want the peanuts or the potato chips?), this is an approach that evokes the days when flying was more of a luxury ordeal, and positions the brand as tasteful and sophisticated.
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