Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret agent easily handles almost everything that's thrown at him—but is completely undone by some bad customer service. The spot, created by Goodby Silverstein & Partners, was shot on location in Budapest and directed by Biscuit Filmworks/Revolver Film's Steve Rogers. It focuses on the woes of cross-channel marketing and features an amusing scenario of a suave hero assaulted by that most evil of villains—a hotel check-in experience gone wrong. Attendees at Advertising Week in New York will be seeing the ad quite a bit. It will run before more than 75 sessions beginning Monday. It will also be served up through addressable TV ads in select markets to Comcast and DirecTV subscribers. Adobe is also planning targeted online placements for the cinematic spot, aiming to reach marketers who are searching for movie content on YouTube. Check out the spot here: "Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands—the lack of connection between their different communication channels—can translate to a very serious problem for customers," says Alex Amado, vp of experience marketing at Adobe. "When cross-channel marketing goes wrong, it's bad news for businesses and consumers alike," adds Will Elliott, creative director at GS&P. "We wanted to show that all the bad guys in the world couldn't defeat a secret agent, but a bad customer experience could." Adobe will have an accompanying social media activation on site at Advertising Week. The company will be hosting a mobile "Think Tank" (or "Street Tank") near the Advertising Week hub in Midtown and inviting event attendees to come inside and share their views on camera about the "future of digital experiences." The footage will be live streamed through Adobe's social media channels. CREDITS Client/Company: Adobe Title of Creative Work: "Secret Agent" Agency: Goodby Silverstein & Partners Creative Co-Chairmen: Rich Silverstein and Jeff Goodby Chief Creative Officer: Margaret Johnson Creative Director: Will Elliott Creative Director: Patrick Knowlton ACD/Art Director: Andrew Livingston ACD/Copywriter: Simon Bruyn Production Director of Production: Tod Puckett Senior Producer: Benton Roman Account Services Managing Partner: Brian McPherson Account Director: Theo Abel Account Manager: Chelsea Bruzzone Assistant Account Manager: Zack Piánko Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Brand Strategist: Etienne Ma, Andrew Mak Director of Communication Strategy: Christine Chen Communication Strategy Deputy Director: Dong Kim Senior Communication Strategist: Victoria Barbatelli Communication Strategist: Tara Hughes Junior Communication Strategist: Nicole Bruno, Catherine Kim Business Affairs Business Affairs Manager: Heidi Kileen Production Company Company name: Biscuit Filmworks / Revolver Director: Steve Rogers Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Kathy Rhodes Head of Production: Mercedes Allen Sarria Head of Production: Rachel Glaub Director of Photography: Nicolas Karakatsanis Production Designer: Tunde Csaki Editorial Company Company name: Arcade Edit Managing Partner: Damian Stevens EP: Crissy DeSimone HOP: Kirsten Thon-Webb Editor: Geoff Hounsell Assistant Editor: Laura Sanford Producer: Alexa Atkin Telecine Company name: The Mill NYC Colorist: Fergus McCall Senior Colour Producer: Natalie Westerfield VFX/Finishing Executive Producer: Leighton Greer Senior VFX Producer: Will Unterreiner Production Coordinator: Alex Benavente Shoot Supervisor: Chris Mortimer Creative Director: Tim Davies 2D Lead Artist: Tim Davies 2D Artists: Edward Black, Kelsey Napier Music Company name: Woodwork Music Sound Design Company name: Barking Owl Sound Designer: Michael Anastasi Creative Director: Kelly Bayett Producer: Ashley Benton Mix Company name: Barking Owl Mixer: Morgan Johnson

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Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

A flashy new Adobe Marketing Cloud spot for Advertising Week

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