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Over the years, Axe has been telling men around the world that smelling a certain way (namely, like a hormone-addled teenage boy doused in pungent drugstore body spray) is a surefire way to attract hot, vapid ladies (as if there is any other kind!). The same goes for their hair—style it just right, and like magic, an attractive female will appear out of nowhere. Alas, men being men, the actual styling process can present a challenge: Which pomade to buy? What does one do with said pomade once it has been purchased? Wait, what is pomade?
In a new series of spots from BBH London, Axe demystifies the process by offering up four distinct male hair tropes complete with step-by-step instructions and the specific Axe product needed to achieve it (even though they all appear to be the exact same goo).
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