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If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes the goal while still using some of TV's hottest talent.
Alison Brie of Community and Mad Men and Adam Scott of Parks and Recreation come together to host a party in this three-minute Smirnoff video—the first work for the brand from 72andSunny's offices in Amsterdam and New York.
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