We've become accustomed to animal rights videos that are so brutal and depressing, you feel like you've been hit by a bus. But this spot from Australia shows a little positivity goes a long way.
The video, titled "People Being Awesome," has been watched a staggering 88 million times since being posted to Facebook on Nov. 16 by Animals Australia. And yes, the people in it are behaving in pretty stellar fashion—the ad compiles home-video footage of people helping ducks who've gotten themselves into difficult situations (many of them are trying to cross busy roads with their ducklings in tow).
The pitch is revealed in the closing frames, and it turns out we've been watching a political campaign ad—but surely the most uplifting one of the year.
Read more about the ad, and the cause it promotes, here.