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In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet.
Since that event at the Mexico City Olympics, no athlete in the games has matched—much less beaten—his distance (though fellow U.S. athlete Mike Powell did technically set a new world record at the 1991 World Championships in Athletics by jumping 2 inches farther than Beamon).
Now Beamon is waiting patiently in hopes that a 2016 Olympian will beat his record, and if so, he wants to buy the new champ a beer.
He makes this "golden challenge" in a new spot from Crispin Porter + Bogusky Brazil for AB InBev's unbranded #WeAllLoveBeer campaign:
There's even a countdown clock running on WeAllLoveBeer.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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