An Ad Agency Made Meghan Trainor's New Video, and It's Great

180LA and HP team up on 'Lips Are Movin'

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Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 hit? She got a brand, an ad agency and social influencers involved.

HP and 180LA had been talking to labels, hoping to help craft a music video as a way to promote the Pavilion x360 tablet-laptop. And the 20-year-old Nantucket newcomer, signed to Epic Records, seemed perfect.

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