Accounts In Review | Adweek Accounts In Review | Adweek
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Accounts In Review

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ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$700 million
Pfizer - New York (media consolidation) Achenbaum Bogda Associates - New York
Bates Worldwide
(media for several Warner-Lambert brands)
Carat North America (media for most Pfizer brands)
The Media Edge(media for Pfizer's Celebrex)
MindShare U.S.A. (media for several Warner-Lambert brands) - all New York
Incumbents
Undisclosed agencies Undisclosed

$300 million
GlaxoSmithKline - London(media consolidation) None
Jordan, McGrath, Case & Partners Euro RSCG(SmithKline's print buying)
MediaCom(SmithKline's broadcast buying)
The Media Edge(Glaxo's media) - all New York
Incumbents
Undisclosed agencies Undisclosed

$150-170 million
Citibank - New York(Creative and media) None
Young & Rubicam - New York
Fallon - Minneapolis
TBWA\Chiat\Day - New York, Playa del Rey, Calif., and San Francisco Awarded to Fallon

$100 million
Kmart - Troy, Mich.
None
Campbell Mithun - Minneapolis
Incumbent
FCB Chicago
Grey Worldwide
J. Walter Thompson
Lowe, Lintas & Partners - All in New York
Temerlin McClain - Irving, Texas
One undisclosed shop September

$100 million
Gemstar International - Pasadena, Calif. None
New assignment
Undisclosed
August

Up to $100 million
AT&T (business-services account only) - Basking Ridge, N.J.
None
New assignment
Cliff Freeman and Partners
FCB Worldwide
Young & Rubicam - all New York
Schifino Lee - Tampa, Fla. September

$75-90 million
Monster.com - Maynard, Mass.
Pile and Co. - Boston
Mullen - Wenham, Mass.
Incumbent
Arnold Communications - Boston
Wieden + Kennedy - Portland, Ore
BBDO
Bozell
DDB
Ogilvy & Mather - All in New York
September

$70 million
Southeast Toyota Distributors (account consolidation) Deerfield Beach, Fla.
AAR/Bob Wolf Partners - New York
Saatchi & Saatchi - Fort Lauderdale, Fla.
Omni Automotive - , Birmingham, Ala.
McGee & Starr Advertising - Boca Raton, Fla.
Moran Group - Baton Rouge, La. Omni Automotive - Birmingham, Ala.
WestWayne - Atlanta and Tampa, Fla
Gotham
Grey Worldwide - Both New York
September

$65-70 million
DirecTV (Creative and media planning only) - Los Angeles
Select Resources International - Los Angeles Campbell-Ewald - Los Angeles
DDB
D'Arcy Masius Benton & Bowles - All in Los Angeles
GMO/Hill, Holliday
Goodby, Silverstein & Partners - both in San Francisco
Deutsch/LA - Marina del Rey, Calif.
August

$50 million
U.S. Air Force, - San Antonio
None
Bozell Kamstra Texas, - Irving, Texas Incumbent
GSD&M - Austin, Texas
Image Media Services - McLean, Va.
SiegelGale - New York
TMP Worldwide - Washington, D.C.
One undisclosed agency
October

$50 million
Net2Phone - Hackensack, N.J.
None
New assignment
Undisclosed agencies
August

$45 million
California Dept. of Health Services - Sacramento, Calif (Anti-smoking account)
None
Asher & Partners - Los Angeles
DGWB - Irvine, Calif. / Dailey & Associates - West Hollywood, Calif. / Deutsch/LA / Ground Zero - Both in Marina del Rey, Calif. / Goodby, Silverstein & Partners - San Francisco
August

$42 million
Winn-Dixie Stores - Jacksonville, Fla. None
Cook Marketing Communciations - Jacksonville, Fla. Undisclosed agencies
Undisclosed

$40 million over three years
California Office of Family Planning - Sacramento, Calif.
None
Runyon, Salzman & Einhorn - Sacramento Incumbent / Gardner, Geary, Coll & Young - San Francisco with Deen + Black Public Relations - Sacramento and / Cruz/Kravets: Ideas, Los Angeles / Possible others
August

$40 million
Little Caesars - Detroit
None
FCB Worldwide - Southfield, Mich.
Unknown
Fall

$35-40 million
Showtime Networks - New York (media planning and buying, some creative)
None
The Media Edge - New York(media planning) Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi - all New York
GSD&M - Austin, Texas
Starcom/Leo Burnett - Chicago August

$35 million
Amtrak - Washington, D.C.
Jones-Lundin Associates - Chicago
DDB Worldwide - New York
Undisclosed agencies
September

$30-40 million
HotJobs.com - New York
None
McCann-Erickson - Troy, Mich
DiNoto Lee
Merkley Newman Harty
TBWA\Chiat\Day
Weiss Stagliano Partners - all New York
July

$30 million
InterNAP - Seattle
Select Resources International - Los Angeles New assignment
Undisclosed
August

$25 million
Goldman Sachs - New York
Pile and Co. - Boston
Lowe Lintas & Partners
Doremus
Mezzina/Brown - All in New York Doremus
Mezzina/Brown - Both in New York
Undisclosed others
Undisclosed

$25 million
Virgin Entertainment - (Megastores account and affiliated business) - Los Angeles
None
WongDoody, - Los Angeles
Incumbent / Bulldog Drummond - San Diego / Leagas Delaney - San Francisco / Undisclosed others August

$20-30 million
Verizon Communications - New York (fall branding and product push only)
None
New assignment
Arnold Communications - Boston
Burrell Communications - Chicago
The Lord Group - New York
Ogilvy & Mather - Dallas
Temerlin McClain - Irving, Texas September

$20 million
General Motors (Hummer) - Detroit
None
Pyro Brand Management - Dallas
Eight undisclosed agencies
September

$18 million
Park Place Entertainment - Las Vegas
None
(new assignment)
Temerlin McClain - Irving, Texas
Grey Advertising - Los Angeles
Dailey & Associates - West Hollywood, Calif.
August

$17 million
SBC Communications(consolidated Hispanic account) - San Antonio
None
Hernandez & Garcia - Lincolnwood, Ill.
HeadQuarters Advertising - San Francisco 17 undisclosed agencies
September

$15-20 million
L.L. Bean - Freeport, Maine
Pile and Co. - Boston
Mullen - Wenham, Mass.
Undisclosed
September

$15-20 million
Shoppinglist.com - Sunnyvale, Calif.
Select Resources International - Los Angeles DMNA - Palo Alto, Calif. Black Rocket / Kirshenbaum Bond & Partners / Saatchi & Saatchi - All in San Francisco
August

$10-12 million
Hoovers Online - Austin, Texas
Mike Cripe - Austin, Texas
GSD&M - Austin, Texas
Publicis - Dallas
Temerlin McClain - Irving, Texas
TFA/Leo Burnett - Austin, Texas
August

$10 million
Essilor of America, (business-to-business account) - Dallas
None
Adair-Greene - Atlanta
Dorland Sweeney Jones - Philadelphia
Dorland Sweeney Jones - Philadelphia
Undisclosed agencies
August

$10 million
EPA Energy Star - Washington, D.C.
None
DDB - Seattle and Dallas with ICF - Washington, D.C.
DDB Dallas with ICF
Undisclosed Others
August

$10 million
TradeCast Securities - Houston
None
Doe-Anderson Advertising and Public Relations - Louisville, Ky.
Bates Southwest
Fogarty Klein Monroe
Rives Carlberg - All Houston October

$10 million
Checkers Drive-In Restaurants - Clearwater, Fla. Select Resources International - Los Angeles Crispin Porter & Bogusky - Miami
Undisclosed agencies
Undisclosed

$10 million
Environmental Protection Agency - Washington, D.C. None
DDB - Dallas
Incumbent
Undisclosed agencies September

$8-10 million
National Peanut Board - Atlanta
None
(new assignment)
Undisclosed agencies
September

$8 million
Compass Bank - Birmingham, Ala.
Peter Coughter - Richmond, Va.
The Richards Group - Dallas
DDB - Dallas
McKee Wallwork Henderson - Albuquerque, N.M.
Two undisclosed agencies
August

$6-8 million
Texas Lottery(minority marketing) - Austin, Texas None
The King Group - Dallas
Undisclosed agencies
Cancelled

$6 million
Union Planters Bank - Memphis, Tenn.
None
The Ramey Agency - Memphis, Tenn.
Undisclosed agencies
October

$5-8 million
International Parts - Jacksonville, Fla.
The Watters Group - Tampa
(new assignment)
Cook Marketing Comm.
Burdette Agency - Both Jacksonville, Fla.
iXL
Sawyer Riley Compton - Both Atlanta Assigned to Cook

$5 million
Alabama Power Company (creative only) - Birmingham, Ala.
None
Shepardson, Stern + Kaminsky - New York Undisclosed agencies
October

$3-5 million
Bullhorn.com - Boston
None
Deutsch - Boston
Philip Johnson Associates - Cambridge, Mass.
Connelly & Partners With Blue 22 - Both in Boston
Undisclosed others August

$3-5 million
Edward Jones - St. Louis
None
Momentum - St. Louis
Incumbent
Chicago Creative Partnership - Chicago
Tom Reilly Advertising - Evanston, Ill
Schupp Co.
Simons Durham
Waylon Ad - All in St. Louis
September

$3-4 million
CareGroup - Boston
Pile and Co. - Boston
Haggman - Manchester, Mass
Allen & Gerritsen - Watertown, Mass.
Cronin & Co. - Glastonbury, Conn.
Kelley Habib John
Integrated Marketing - Boston
BVK/McDonald - Milwaukee
MRA - Syracuse, N.Y.
Princeton Partners - Princeton, N.J. August

$3-4 million
Connecticut Tourism - Hartford, Conn.
None
O'Neal & Prelle - Hartford, Conn. Undisclosed
Undisclosed

$3 million
San Antonio Convention & Visitors Bureau - San Antonio
None
The Center for the Persuasive Arts - San Antonio Incumbent
Bromley Communications
Inventiva - All San Antonio August

$1.5 million
Tourism Board of Collier - County (Fla.) None
Tweed Advertising - Fort Myers, Fla Incumbent
Kelley Swofford Roy - Coral Gables, Fla.
Meridian Group - Fort Lauderdale, Fla.
Assigned to Kelley Swofford Roy