ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date
$700 million | Pfizer - New York (media consolidation) | Achenbaum Bogda Associates - New York | Bates Worldwide
(media for several Warner-Lambert brands)
Carat North America (media for most Pfizer brands)
The Media Edge(media for Pfizer's Celebrex)
MindShare U.S.A. (media for several Warner-Lambert brands) - all New York | Incumbents
Undisclosed agencies | Undisclosed | $300 million | GlaxoSmithKline - London(media consolidation) | None | Jordan, McGrath, Case & Partners Euro RSCG(SmithKline's print buying)
MediaCom(SmithKline's broadcast buying)
The Media Edge(Glaxo's media) - all New York | Incumbents
Undisclosed agencies | Undisclosed | $150-170 million | Citibank - New York(Creative and media) | None | Young & Rubicam - New York | Fallon - Minneapolis
TBWA\Chiat\Day - New York, Playa del Rey, Calif., and San Francisco | Awarded to Fallon | $100 million | Kmart - Troy, Mich. | None | Campbell Mithun - Minneapolis | Incumbent
FCB Chicago
Grey Worldwide
J. Walter Thompson
Lowe, Lintas & Partners - All in New York
Temerlin McClain - Irving, Texas
One undisclosed shop | September | $100 million | Gemstar International - Pasadena, Calif. | None | New assignment | Undisclosed | August | Up to $100 million | AT&T (business-services account only) - Basking Ridge, N.J. | None | New assignment | Cliff Freeman and Partners
FCB Worldwide
Young & Rubicam - all New York
Schifino Lee - Tampa, Fla. | September | $75-90 million | Monster.com - Maynard, Mass. | Pile and Co. - Boston | Mullen - Wenham, Mass. | Incumbent
Arnold Communications - Boston
Wieden + Kennedy - Portland, Ore
BBDO
Bozell
DDB
Ogilvy & Mather - All in New York | September | $70 million | Southeast Toyota Distributors (account consolidation) Deerfield Beach, Fla. | AAR/Bob Wolf Partners - New York | Saatchi & Saatchi - Fort Lauderdale, Fla.
Omni Automotive - , Birmingham, Ala.
McGee & Starr Advertising - Boca Raton, Fla.
Moran Group - Baton Rouge, La. | Omni Automotive - Birmingham, Ala.
WestWayne - Atlanta and Tampa, Fla
Gotham
Grey Worldwide - Both New York | September | $65-70 million | DirecTV (Creative and media planning only) - Los Angeles | Select Resources International - Los Angeles | Campbell-Ewald - Los Angeles | DDB
D'Arcy Masius Benton & Bowles - All in Los Angeles
GMO/Hill, Holliday
Goodby, Silverstein & Partners - both in San Francisco
Deutsch/LA - Marina del Rey, Calif. | August | $50 million | U.S. Air Force, - San Antonio | None | Bozell Kamstra Texas, - Irving, Texas | Incumbent
GSD&M - Austin, Texas
Image Media Services - McLean, Va.
SiegelGale - New York
TMP Worldwide - Washington, D.C.
One undisclosed agency | October | $50 million | Net2Phone - Hackensack, N.J. | None | New assignment | Undisclosed agencies | August | $45 million | California Dept. of Health Services - Sacramento, Calif (Anti-smoking account) | None | Asher & Partners - Los Angeles | DGWB - Irvine, Calif. / Dailey & Associates - West Hollywood, Calif. / Deutsch/LA / Ground Zero - Both in Marina del Rey, Calif. / Goodby, Silverstein & Partners - San Francisco | August | $42 million | Winn-Dixie Stores - Jacksonville, Fla. | None | Cook Marketing Communciations - Jacksonville, Fla. | Undisclosed agencies | Undisclosed | $40 million over three years | California Office of Family Planning - Sacramento, Calif. | None | Runyon, Salzman & Einhorn - Sacramento | Incumbent / Gardner, Geary, Coll & Young - San Francisco with Deen + Black Public Relations - Sacramento and / Cruz/Kravets: Ideas, Los Angeles / Possible others | August | $40 million | Little Caesars - Detroit | None | FCB Worldwide - Southfield, Mich. | Unknown | Fall | $35-40 million | Showtime Networks - New York (media planning and buying, some creative) | None | The Media Edge - New York(media planning) | Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi - all New York
GSD&M - Austin, Texas
Starcom/Leo Burnett - Chicago | August | $35 million | Amtrak - Washington, D.C. | Jones-Lundin Associates - Chicago | DDB Worldwide - New York | Undisclosed agencies | September | $30-40 million | HotJobs.com - New York | None | McCann-Erickson - Troy, Mich | DiNoto Lee
Merkley Newman Harty
TBWA\Chiat\Day
Weiss Stagliano Partners - all New York | July | $30 million | InterNAP - Seattle | Select Resources International - Los Angeles | New assignment | Undisclosed | August | $25 million | Goldman Sachs - New York | Pile and Co. - Boston | Lowe Lintas & Partners
Doremus
Mezzina/Brown - All in New York | Doremus
Mezzina/Brown - Both in New York
Undisclosed others | Undisclosed | $25 million | Virgin Entertainment - (Megastores account and affiliated business) - Los Angeles | None | WongDoody, - Los Angeles | Incumbent / Bulldog Drummond - San Diego / Leagas Delaney - San Francisco / Undisclosed others | August | $20-30 million | Verizon Communications - New York (fall branding and product push only) | None | New assignment | Arnold Communications - Boston
Burrell Communications - Chicago
The Lord Group - New York
Ogilvy & Mather - Dallas
Temerlin McClain - Irving, Texas | September | $20 million | General Motors (Hummer) - Detroit | None | Pyro Brand Management - Dallas | Eight undisclosed agencies | September | $18 million | Park Place Entertainment - Las Vegas | None | (new assignment) | Temerlin McClain - Irving, Texas
Grey Advertising - Los Angeles
Dailey & Associates - West Hollywood, Calif. | August | $17 million | SBC Communications(consolidated Hispanic account) - San Antonio | None | Hernandez & Garcia - Lincolnwood, Ill.
HeadQuarters Advertising - San Francisco | 17 undisclosed agencies | September | $15-20 million | L.L. Bean - Freeport, Maine | Pile and Co. - Boston | Mullen - Wenham, Mass. | Undisclosed | September | $15-20 million | Shoppinglist.com - Sunnyvale, Calif. | Select Resources International - Los Angeles | DMNA - Palo Alto, Calif. | Black Rocket / Kirshenbaum Bond & Partners / Saatchi & Saatchi - All in San Francisco | August | $10-12 million | Hoovers Online - Austin, Texas | Mike Cripe - Austin, Texas | GSD&M - Austin, Texas | Publicis - Dallas
Temerlin McClain - Irving, Texas
TFA/Leo Burnett - Austin, Texas | August | $10 million | Essilor of America, (business-to-business account) - Dallas | None | Adair-Greene - Atlanta
Dorland Sweeney Jones - Philadelphia | Dorland Sweeney Jones - Philadelphia
Undisclosed agencies | August | $10 million | EPA Energy Star - Washington, D.C. | None | DDB - Seattle and Dallas with ICF - Washington, D.C. | DDB Dallas with ICF
Undisclosed Others | August | $10 million | TradeCast Securities - Houston | None | Doe-Anderson Advertising and Public Relations - Louisville, Ky. | Bates Southwest
Fogarty Klein Monroe
Rives Carlberg - All Houston | October | $10 million | Checkers Drive-In Restaurants - Clearwater, Fla. | Select Resources International - Los Angeles | Crispin Porter & Bogusky - Miami | Undisclosed agencies | Undisclosed | $10 million | Environmental Protection Agency - Washington, D.C. | None | DDB - Dallas | Incumbent
Undisclosed agencies | September | $8-10 million | National Peanut Board - Atlanta | None | (new assignment) | Undisclosed agencies | September | $8 million | Compass Bank - Birmingham, Ala. | Peter Coughter - Richmond, Va. | The Richards Group - Dallas | DDB - Dallas
McKee Wallwork Henderson - Albuquerque, N.M.
Two undisclosed agencies | August | $6-8 million | Texas Lottery(minority marketing) - Austin, Texas | None | The King Group - Dallas | Undisclosed agencies | Cancelled | $6 million | Union Planters Bank - Memphis, Tenn. | None | The Ramey Agency - Memphis, Tenn. | Undisclosed agencies | October | $5-8 million | International Parts - Jacksonville, Fla. | The Watters Group - Tampa | (new assignment) | Cook Marketing Comm.
Burdette Agency - Both Jacksonville, Fla.
iXL
Sawyer Riley Compton - Both Atlanta | Assigned to Cook | $5 million | Alabama Power Company (creative only) - Birmingham, Ala. | None | Shepardson, Stern + Kaminsky - New York | Undisclosed agencies | October | $3-5 million | Bullhorn.com - Boston | None | Deutsch - Boston | Philip Johnson Associates - Cambridge, Mass.
Connelly & Partners With Blue 22 - Both in Boston
Undisclosed others | August | $3-5 million | Edward Jones - St. Louis | None | Momentum - St. Louis | Incumbent
Chicago Creative Partnership - Chicago
Tom Reilly Advertising - Evanston, Ill
Schupp Co.
Simons Durham
Waylon Ad - All in St. Louis | September | $3-4 million | CareGroup - Boston | Pile and Co. - Boston | Haggman - Manchester, Mass | Allen & Gerritsen - Watertown, Mass.
Cronin & Co. - Glastonbury, Conn.
Kelley Habib John
Integrated Marketing - Boston
BVK/McDonald - Milwaukee
MRA - Syracuse, N.Y.
Princeton Partners - Princeton, N.J. | August | $3-4 million | Connecticut Tourism - Hartford, Conn. | None | O'Neal & Prelle - Hartford, Conn. | Undisclosed | Undisclosed | $3 million | San Antonio Convention & Visitors Bureau - San Antonio | None | The Center for the Persuasive Arts - San Antonio | Incumbent
Bromley Communications
Inventiva - All San Antonio | August | $1.5 million | Tourism Board of Collier - County (Fla.) | None | Tweed Advertising - Fort Myers, Fla | Incumbent
Kelley Swofford Roy - Coral Gables, Fla.
Meridian Group - Fort Lauderdale, Fla. | Assigned to Kelley Swofford Roy |
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