Sayers Computing Source, a distributor of computer products, has selected The Rosen Group, Chicago, as its agency of record.
Grant/Jacoby, Chicago, has been chosen to handle media planning and placement for the Alaska Seafood Marketing Institute.
Newly Weds Foods assigned its ad account to Esrock Partners, Orland Park. The client is a marketer of breadings, batters and seasonings for the food service industry.
Euro RSCG Tatham, Chicago, has picked up a pro-bono assignment from the League of Chicago Theatres including corporate design, collateral work and print advertising.
Kron & Associates, Indianpolis, has added agency of record assignments from two new clients: Aero Drapery Corp. and TLC Indiana Laser Center.
The diagnostics division of Bayer has selected Cre Marcom, Indianapolis, to create an image-building campaign.
Laser Eye Center of Iowa has named Creswell, Munsell, Fultz & Zirbel in Des Moines as its agency of record.
Mexican Industries, an automotive parts manufacturer, has selected Stone, August, Baker, Troy, to handle its public relations.
Stap & Co., Kalamazoo, has been selected to handle advertising for Fabri-Kal, a producer of plastic packaging products, and for Plainwell Paper, a producer of specialty papers.
Hanon McKendry, Grand Rapids, has been named the agency of record for the 24-store D&W Food Centers supermarket chain after a review.
Three new design clients have been added by Kilter, Minneapolis: Ambleside Brewing Co.; Sola Squeeze juice bar; and cosmetics marketer Zhen.
Padilla Speer Beardsley, Minneapolis, has been retained as public relations counsel for ValueRx, a pharmacy benefit management company.
Tripp Advertising, Minneapolis, has been named the agency of record for Volvo Penta of the Americas, a marine engine marketer.
Money Line Mortgage has retained Layton Marketing Group in St. Paul to execute a direct mail customer satisfaction campaign.
Pepper & Associates in Kansas City has been named the agency of record for Key Industries, a manufacturer of work and outdoor wear sold under such brands as Polar King and Keystone Casuals.
North Star Lighting, a provider of business and entertainment venue lighting equipment, has retained Drone & Mueller and Associates in St. Louis as its agency of record for advertising, direct marketing, collateral work and interactive marketing as well as for public relations.
Farris & Associates, Youngstown, has been selected by P.I.C. Inc., a manufacturer of precision carbide knives, to develop new marketing materials.
Soltis, Tangeman & Partners in Fairlawn has been named the agency of record for CARE Financial Alliance, a new joint venture created by The Denmark Group, Midwestern National Life Insurance Co. of Ohio, Midwestern Investment Corp. and Allianz Life Insurance Co. of North America.
Gregory, Cleveland, has been picked to handle advertising and public relations for Advance Rendar Ltd.
Hearst Advertising, Milwaukee, has added three new clients: Automatic Fire Protection, Community Newspapers and Cleinman Performance Partners.
Movie Gallery has enlisted Waldbillig & Besteman, Madison, to handle advertising and promotions for its 43 video stores in Illinois, Iowa and Wisconsin.