Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Schering-Plough has expanded its relationship with Omnicom Group’s BBDO, awarding the agency its $90 million Levitra account, sources said.
Client representative Julie Lux confirmed that BBDO in New York would work on Levitra, but characterized the assignment as a project.
Sources said, however, that the entire ad account for the erectile dysfunction drug is now being shifted to BBDO from Publicis Groupe’s Saatchi & Saatchi Consumer Healthcare in New York.
That shop has begun the 90-day notice period for transitioning the business, according to sources.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in