5 WPP Shops Will Now Handle Shopper Marketing for General Mills

A few independent shops had handled the business previously

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In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful of independent shops.

A General Mills representative declined to name the incumbents, but Leader in Roswell, Ga., for one, lists the food company as a client on the agency's website. Going forward, the business will be split among five WPP shops: Geometry, Rockfish, Kantar Retail, Barrows and Bravo. 

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