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As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but what they all share is the urgency to adapt to changes in technology, consumers and the larger world. Here are their thoughts:
• Rei Inamoto, worldwide chief creative officer, AKQA
Talent shortage is last year's problem. This has been talked about as the single biggest problem facing our industry.
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