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NEW YORK Furniture retailer Raymour & Flanigan is searching for an agency to handle its ad account, according to sources.
The Liverpool N.Y., company, which has handled ad duties in-house, has narrowed the field to at least four shops: Omnicom Group’s Zimmerman & Partners in Fort Lauderdale, Fla., Interpublic Group’s Jay Advertising in Rochester, N.Y., and independents Young & Laramore in Indianapolis and MRA in Syracuse, N.Y., sources said.
The client spent $40 milliion on ads last year, per Nielsen Monitor-Plus.
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