4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand

Valued at $1 billion, Honest Company is her passion and her day job

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There's a lot you don't know about Jessica Alba.

That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might also be because tabloid-centric journalism continues to portray her as a ravishing starlet rather than the massively successful entrepreneur she's become.

Alba spent recent years quietly and passionately building The Honest Company into a naturally focused lifestyle brand offering everything from plant-based shampoo to organic baby powder. Widely

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