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Aspen wasn't just a destination for hard-core foodies over the weekend—brands hungry to connect with them also made the sky-scraping trek up the Rockies.
The annual Food & Wine Classic, whose principal sponsor is American Express, also featured lectures, tastings, parties and other experiences from of a range of other consumer brands, including Patrón, Celebrity Cruises, Lexus, Stella Artois, All-Clad and KitchenAid. Marketers also have relationships with many of the celebrity chefs and restaurateurs on hand, among them Hugh Acheson, Richard Blais and Scott Conant.
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