Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Kraft markets its healthy side
Crispin Porter + Bogusky's new campaign for Kraft Macaroni & Cheese aims to convince millennial parents that the brand's mac offers a solid source of protein for kids. (Adweek)
Organic protein shake wants to save the bros
An organic protein shake company created a PSA-style campaign aimed at getting guys to ditch sugary protein drinks and stay healthy with Organic Valley shakes instead. (Adweek)
TBWA New York's new image
Under the new leadership of New York CEO Rob Schwartz, TBWA New York said it hopes to move past a number of account losses and focus on working with bigger, global marketers. (Adweek)
Ford pranks guys on blind dates
Ford sent a handful of guys on a blind date with a female stunt driver and caught all of their...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in