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24 Hours in Advertising: Monday, Nov. 17, 2014

Hasbro calls it quits with DreamWorks, L.A. superstars talk creativity and Sainsbury's ad gets mixed reviews

Transformers is a key Hasbro property.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Hasbro and DreamWorks call it quits
Recent reports suggest the rumored Hasbro acquisition of DreamWorks will not be moving forward. (Adweek)

Rebranding the Oscars
The Academy Awards, not to mention that coveted Oscar statue, is arguably the most well-known awards show, but here's why the Academy needed a branding facelift. (Adweek)

A few words from Diddy
Sean "Diddy" Combs shares his thoughts on an upcoming rebranding effort for Ciroc vodka and what we can expect from the new TV and digital ads. (Adweek)

Los Angeles is the place to be
A number of L.A. natives, from Jared Leto to TBWA\Worldwide's global creative president Rob Schwartz, explore how the city became the prime location for creative people and creative ideas. (Adweek)


Around the Web:

Fake Facebook ads
A new study found roughly a quarter of ads on Facebook that sell high fashion items are hoaxes, leading the user to fake merchandise pages. (Mashable)

Reddit's chief executive makes an exit
The online company's CEO Yishan Wong announced he would be resigning and some reports suggest a main reason stems from a dispute over the location of Reddit's new offices. (The New York Times)

Sainsbury's holiday ad causes an uproar
The highly buzzed ad recreating a Christmas truce between British and German soldiers during World War I has received complaints that the supermarket chain exploited men who fought in the war. (Daily Mail)

Kellogg's draws criticism
After the Kellogg Company sponsored a gay pride march in Atlanta, the company saw some backlash from conservative groups such as the American Family Association. (Media Post)

Yahoo Japan partners with Integral Ad Science
Integral Ad Science, a digital advertising company focused on ad viewability, started its global expansion through a strategic partnership with Yahoo Japan. (The Drum)

More Facebook algorithm changes
In January the social network will make it harder for brands and marketers to get their posts seen unless they buy ad space. (The New York Times)

Kim Kardashian was photoshopped
In a less than surprising statement, the founder and editor of Paper Magazine said the photos of Kim Kardashian bearing it all were clearly photoshopped to get the champagne flowing in that perfect arch shape. (Digiday)


Industry Shake-Ups:

JWT Atlanta lands Build-A-Bear
The Atlanta-based agency will take over lead creative responsibilities for the company, which spends roughly $12 million annually. (Adweek)

Four agencies battle it out for Johnsonville Sausage
The companies current agency Cramer-Krasselt is still in the running, along with three other agencies. (Adweek)

Two execs exit R/GA
The agency's managing director, Steve Weinswig, and ECD, Rob Smiley, have both left the shop in a "mutual" agreement. (Agency Spy)

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