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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Global Agency of the Year: BBDO
After losing major client Gillette in 2013, BBDO has regained its mojo and claimed the title of Adweek's Global Agency of the Year for 2014. (Adweek)
U.S. Agency of the Year: Droga5
From Newcastle's masterfully meta "If We Made It" to Honey Maid's emotional "This is Wholesome," Droga5 showed it could mature without losing its edge. (Adweek)
Digital Agency of the Year: R/GA
With its gritty and globally admired work for Beats by Dre, R/GA proved it could be just as creative on TV as it could in its traditional online comfort zone. (Adweek)
Who wants to buy a social marketing shop?
A survey from AdMedia Partners says analytics firms, mobile marketers and digital marketing companies are all hotter acquisition targets now than social agencies.
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