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Two IPG shops got hit with bad news last week as Alltel kicked off a review and Nextel hired a consultant to assess its advertising.
The Martin Agency in Richmond, Va., faces the challenge of defending its $70 million Alltel account, while Mullen in Wenham, Mass., is trying to maintain its grip on the $150-200 million Nextel account.
In both cases, growing dissatisfaction with strategy and creative, set against a backdrop of increased competition, prompted the clients to act, sources said.
Roth Associates in New York is conducting an evaluation of Nextel’s communications needs, said sources.
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