1508 to Add Metric Focus to Marketing

CHICAGO Three industry veterans have come together to form a new consultancy aiming to add accountability to the practice.

The consultancy, named 1508 Inc., was founded by Lori Beal, Jay Miller and Dennis O’Connell, who each have more than 20 years experience in marketing. Miller, who will be CEO, most recently held the same title at TargetCom. Beal, who will be 1508’s president, has worked at RR Donnelly and DDB Chicago. Dennis O’Connell, who spent the past 25 years at DDB Chicago, will be 1508’s chief strategy officer.

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