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NEW YORK Wachovia has placed its online and offline creative and media in review and is in the process of hiring a search consultant to oversee the process, a client representative said today.
The Charlotte, N.C.-based bank spent $120 million in measured media last year, per Nielsen Monitor-Plus. Both offline and online assignments are in play, with a decision expected sometime in the third quarter, the rep said.
Interpublic Group’s Mullen in Winston-Salem, N.C., has handled offline creative and media since 2001.
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