The Year in DigitalAcquisitions, elections, implosions and the natives got restless
YouTube Invests in Originals
YouTube dropped $100 million on content production this year, which, in Internet dollars, is roughly the gross national product. The object was to attract and retain seasoned professional video producers who’d either worked in television or run high-level digital studios well enough to suggest that they were playing for keeps. Secondarily, YouTube wanted to expand its user base beyond the Machinimas and MondoMedias of its little world, and channels like Electus' NuevOn have managed to introduce the video site to a new segment of the population. There have been growing pains—after getting a lot of attention and even some seed money from Time Warner, Maker Studios ended up in an ugly contract dispute with one of its stars, Ray William Johnson—but the video portal’s Dun & Bradstreet has gone way up.
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