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Del Taco: “UnFreshing Believable"
Launch date April 24
The fast-food chain’s new tagline— from agency Camp + King—is part of a bigger overhaul that extends to its menu. It’s drawn only 2,300 YouTube views and didn’t feel so fresh to some. “To really break through, one has to go beyond what’s considered outrageous according to contemporary standards,” said Robert Thompson, director of the Bleier Center for Television and Popular Culture.
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