All the Cannes Grand Prix Winners for 2012See the 14 campaigns judged to be the year's best
- 1 of 14
2012 Titanium Lions Grand Prix and 2012 Cyber Lions Grand Prix (1)
Agency: R/GA, New York — Client: Nike
Yet another triumph of product development for R/GA and Nike, the FuelBand accelerometer, worn on the wrist, tracks and translates one’s activity—whether walking up stairs or skateboarding—into “Nike Fuel” points as a way to motivate fitness.