Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

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After months of process, marketers are taking action.

This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest. Media was the focus of the Coty and VF reviews, with Zenith Media winning the former and Starcom the latter. Havas Worldwide, meanwhile, landed creative responsibilities for the sauce brands, which Mizkan Group acquired from Unilever last year.

Priceline's cut came after longtime incumbent Butler, Shine, Stern & Partners bowed out.

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