The 5 Best Ads of Super Bowl XLVII

Humor and emotion won the night, as the big spectacles mostly fell short By Tim Nudd

February 4, 2013, 8:05 AM EST

Taco Bell 'Viva Young'

Agency: Deutsch

Old people acting like young people—it's not the most original comedic concept in the book. But Deutsch went all the way with this one, crafting a winner thanks in part to the silly, faux-epic Spanish-language version of "We Are Young."

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