The 10 Most Watched Ads on YouTube in September

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EA Sports' "Play Beautiful" commercial for its FIFA 16 soccer video game squeaked past Google's video introducing its new logo, with H&M's artful "Close the Loop" not far behind, as Google and Adweek tallied up the YouTube Ads Leaderboard for September—ranking the month's most-watched ads.

Honda returned to the Leaderboard for the first time since August 2013 with its PES-animated "Paper" spot from RPA. Apple and Samsung also placed three tech demo videos on the Leaderboard between them.

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