WPIX Takes a Victory Lap in Morning; Beats WNYW, Edges Today

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By Jerry Barmash Comment

WPIX is flexing its muscle in morning. The Nielsen overnight ratings for yesterday’s show is some great news for Channel 11. The PIX Morning News claims a huge victory in the advertiser-friendly Adults 25 to 54 demographic.

Not only did WPIX defeat its main competition in the 7 a.m. hour, WNYW with Good Day New York, the broadcast anchored by Sukanya Krishnan and Frances Rivera, eclipsed NBC’s Today show.

PIX averaged an impressive 1.5 with a share just under 10. Today with Matt Lauer and Savannah Guthrie fell just short of WPIX’s performance with a 1.4 and a 9.2 share of the audience. Ratings for WLNY’s new morning venture, The Couch, are not tabulated at this time.

Earlier this month, Dave Price teamed with Rosanna Scotto at WNYW.  WPIX made its own pre-dawn splash, giving Lionel a large role during the 4 a.m. to 6 a.m. news block.