The Apple/970 WNYM began running promos recently saying the “Old Apple was going away,” and to check out the station starting today for the answer.
Well, it’s just that–Salem’s owned The Apple has been rebranded as The Answer in on-air promos, top-of-the-hour IDs, and show opens.
The program schedule has been altered slightly, especially the local presence with Curtis Sliwa getting a later morning start. It’s still a three-hour block for the Guardian Angels founder, but now it’s from 7 to 10 a.m.
Nationally heard Bill Bennett’s Morning in America takes the 5 a.m. to 7 a.m. slot.
A couple of Dennis’ –Miller and Prager get an hour earlier start time for their syndicated shows. Dennis Miller moves to 10 a.m. to noon, while Dennis Prager takes the noon to 3 p.m. block.
The other weekday programming remains unchanged: Michael Medved from 3 p.m. to 5 p.m., Sliwa and Jeffrey Lichtman from 5 p.m to 7 p.m., and Hugh Hewitt on 7 p.m. to 10 p.m.
The changes were announced by Salem’s new VP and director of spoken word format, Phil Boyce, who joined the company last month.