Who Should Blog For Your CEO?

Should CEOs blog?

If not, do they need ghostwriters?

That’s been the subject of debate on Ragan.com recently. We thought we’d throw it out to readers.

Assuming that a company needs a blog written from the CEO’s perspective (which is a big assumption), whose responsibility is it to make sure that blog gets done?

On the one hand, writes Mark Schaefer, “most CEOs are not being compensated to build community through a blog.”

And it’s also true that speechwriters write speeches for execs and report writers write reports for execs, yet nobody complains about those ghostwriters.

And it’s also true that most CEOs don’t have the time to blog.

The