The ongoing strike by the Writers Guild of America has changed the media world as we know it. Major awards shows have been revamped, scores of TV shows have been put on hold, and movie scripts are being stockpiled. The result is a proliferation of reality shows and online content and a boom in online advertising.
Where does your average news site fit in with all this? Now, more than ever, users are turning to the internet for original content. That means it’s time to push video and multimedia content to the forefront to snatch up visitors who now have a little more time on their hands.
There are a number of online services offering TV programming on the web, including my faves Joost, LikeVid, Mogulus, video giant YouTube and the still-in-beta, NBC/News Corp. venture Hulu. Be sure to check out this mashup of Google Maps and live TV streams from around the world and visit Mashable for an exhaustive list of TV on the web.
Online programming also trumps TV because the user’s close proximity to the computer decreases passivity and negates the use of Tivo, the enemy of television advertising. The aforementioned sites should provide some inspiration on how to present your original content on the web, if you haven’t done so already.