We're Just Not That Into You: Microsoft Abandons Yahoo Bid at the Last Minute

The on-again, off-again affair between Yahoo and Microsoft, rumored to be back on again last Friday was abruptly abandoned over the week-end.

According to reports Microsoft walked a away from the deal when Yahoo refused to settle for the additional $5billion Microsoft had agreed to add to its previous $42billion bid. However further speculation suggests that Microsoft may have balked at the idea of entering into an open marriage with internet giant and that it was Google’s deeper pockets that were really the dealbreaker.



Google has agreed to sell some search advertising for Yahoo.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in