Michael Bloom has been named the new Chief Digital Officer at Wenner Media, publisher of Men’s Journal, Us Weekly and Rolling Stone. Bloom, who most recently was working at a startup, will take over for Steven Schwartz who left Wenner for a position at Reuters.
Ad Age reports that Bloom will oversee editorial and advertising for Wenner’s three major titles. Additionally, he’ll be asked to grow the brands:
Mr. Bloom… will be tasked with growing the digital business around the company’s three titles: Rolling Stone, Us Weekly and Men’s Journal. According to the company, its combined media brands bring in an average monthly audience of 26 million readers and generate around 160 million page views.