Web Marketing Will Grow 11% This Year; Double By 2014
Money spent on interactive marketing will grow to $25.6 billion this year, up 11 percent from $23.1 billion in 2008, Forrester Research predicts.
The growth is due to marketers seeking lower-cost forms of marketing—social media, e-mail, and search, for example. Meanwhile, direct mail marketing will fall by 40 percent (yikes!) and marketers surveyed said they planned to pull out of newspapers and magazines too, to the tunes of 35 percent and 28 percent, respectively.
Forrester predicts that by 2014, social media marketing will grow 34 percent.
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