VPO Signs On For Interop New York 2010
Interop, the annual IT trade show produced by UBM TechWeb, has joined forces with Virtual Press Office (VPO) for Interop New York 2010. This partnership will enhance PR and virtualized press services for the event’s exhibitors.
VPO will make it possible for sponsors to distribute news and promotional materials across a variety of digital platforms including social networks and video services. Exhibitors will maximize their visibility and marketing capabilities with free online press kits made available by the Interop New York 2010 Online Press Office.
VPO founder, Tom Cherry sums up the benefits for business technology companies:
“Online technologies, such as electronic news distribution, multimedia and social media, have become integral to all phases of tradeshow exhibitor communications and support an environmentally friendly approach to event management.
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