Triumph of the Shill: The Brand-Management Legacy of Leni Riefenstahl

Last night in New York City, while some were celebrating the shimmery, multivalent photographs of Paul Graham, biographer Steven Bach settled in to talk about a more… strategic image-maker: Leni Riefenstahl, a.k.a. “Hitler’s filmmaker,” who died in 2003 at age 101.

The Center for Communication-sponsored seminar at New York University began with footage of Riefenstahl, then pushing 90, spinning lies of various sizes about herself and her career. Bach, the author of a new Riefenstahl biography and a former film studio exec, proceeded to set the record straight in the course of his conversation with David Schwartz, chief curator for film and video at the Museum of the Moving Image.

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