Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.
The interview is a good, quick read for the end of the day. However, we must warn you that when Rothenburg talks about Angry Birds, he fails to explain what you’re supposed to do when you get to level 9-7 and you have those stupid obese red birds and the pigs are all protected with those damn construction hats and no matter what strategy you take YOU CANNOT BEAT THE LEVEL AND IT DRIVES YOU CRAZY. Just in case you were wondering.