Time.com Scores Record High Web Traffic


By Ujala Sehgal Comment

Time.com scored its fourth record traffic month this May with 209 million page views and 28 million uniques reported, according to an internal memo from Time Managing Editor Richard Stengel and Time.com Managing Editor Jim Frederick. Of course, a lot of sites are reporting record traffic, as the death of Osama bin Laden provided a huge news boost to everyone. But Stengel and Frederick said the increase over the past fourth months indicated that this was not a “one-time freakishly large bump.”

Rather, the growth is attributed to the launch of several new verticals. “Newsfeed is simply a juggernaut. Techland has been reinvigorated with a new editor. Healthland continues to be a leader in online health journalism. Blogs like Global Spin, Ecocentric, and Tuned In have developed dedicated, loyal followings… And we keep adding to our offerings: Lightbox, a revamped Swampland, Battleland and, most recently Moneyland, have all been successful launches. And there are more to come.”

We hope they keep this up — it’s great news all around for magazines trying to survive in the new digital order.