FishbowlNY has always been in The Daily’s corner. We liked the hires it made and dammit, we enjoyed that story about the richest dog in South Dakota ($130 million probably buys a lot of biscuits). So we’re excited to see what happens Monday when it stops being free, and begins charging users one dollar a week to view its content.
The Daily’s Publisher, Greg Clayman, tells Ad Age that he expects it to be successful. He says that it’s the perfect app for people because it changes every day, and that its blend of serious stories with ones like the dog article are a strength:
It probably leans more toward the tabloid-y than broadsheet-y, but we want to be fun. We want to be funny. We want to be serious as well. You’re covering serious stories and breaking news and people come to you for that but they also come to you for your voice and your take on events.
Of course all this talk goes out the window Monday, when Clayman will get to find out if people really do like The Daily, or just like it now because it’s free. We’re guessing it will be fine. People pay one dollar for an app that turns an iPhone into a flashlight, and The Daily has got to be better than that.