October was a good month for The Atlantic’s web properties. The Atlantic’s online counterpart, theatlantic.com, and The Atlantic Wire, both set all-time high traffic marks, at 12.5 million and four million unique visitors, respectively. The Atlantic Cities also roped in 917,000 visitors, good for its second-best month.
Ad sales at the sites were also up. The previous high (no number was given by The Atlantic) was set in October 2011, but ad revenue was 28 percent better this October.
“Our writers and editors did a terrific job in October,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a statement. “Analysis and commentary on The Atlantic, smart news curation on The Atlantic Wire, data and trends about urban life on The Atlantic Cities — our sites demonstrate there is an appetite among readers for intelligence, creativity, speed, and wit. Thanks to our hard-working editorial, tech, and product teams, we’ve now doubled our audience over the last 16 months.”