Earlier this week, ESPN sports business reporter Darren Rovell itemized some of the reasons why ticket prices for Super Bowl XLVII were plummeting to perhaps their lowest aggregate mark-up value since 2002. But for fans like Leo Laporte (pictured), who bought in early to be sure they got what they needed, it’s a different story.
The host of the very informative weekend phone-in program The Tech Guy, which airs on KFI AM 640, SiriusXM and 170 other stations across North America, told Bill Handel from the Big Easy this morning that his 35-yard-line tickets cost $4,000… each. That’s three times the face value of $1,250.00, brokered through what everyone these days likes to call a “packager.”
“If it weren’t my team (the 49ers) and New Orleans, I probably wouldn’t have done it,” Laporte admitted. “But this is a truly special occasion.”
Although the similarly high-priced TV ads ($3.8 million a pop) aren’t showing on the Jumbotron quite yet, Laporte and Handel also discussed how, for the first time, they will be part of the CBS Sports live Internet stream of the game. Laporte reminded those planning to watch the Super Bowl on a Smarphone to double-check their data plan.[Photo courtesy techguylabs.com]