It appears Vibe in print isn’t dead after all. SpinMedia, which bought Vibe in April and then promptly announced that it would fold the magazine, has reversed its decision. According to Ad Age, Vibe is alive, and will be printed as a quarterly magazine from now on.
Ironically enough, the decision to keep publishing Vibe came about from SpinMedia’s shuttering of Spin. “My thinking about print goes all the way back to Spin,” Steve Hansen, SpinMedia’s CEO, told Ad Age. “The way the editorial group was configured didn’t make a lot of economic sense. It was a money losing proposition. We couldn’t figure out a way to make Spin work.” Luckily for Vibe fans, Hansen believes a pared down version of Vibe is the right way to go.
The first of the quarterly Vibe’s will be its 20th anniversary issue. However, don’t get too excited about this rejuvenation. Hansen mentioned that Vibe would continue to exist in print “as long as it makes economic sense.” In other words, grab an issue while you can.