Social Media and Online Community Posts From Around The Web

By Ben LaMothe Comment

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is a case study on the new Mayo Clinic online community; a discussion about whether social can only be considered a feature; how The Fresh Market uses social media; and how to drive social engagement around events.

A Case Study: How To Improve A Newly Launched Community

A member who initiates a discussion which receives 0 replies is unlikely to participate again. There must be a community manager to respond to these discussions and find members to share their opinions.

Trends: Social is a Feature

The first wave of the social Web is over. And Facebook has won. I actually think we’re just getting started on this point. Social is more than a feature. When you flip the question, it becomes a benefit. Now that the platforms are established or stable, and the users are there, there is opportunity to build on top of them.

How to Drive Social Engagement Around Events

Just as there was a lot of social chatter leading up to the event, there was also a lot of conversation afterwards. This was a great opportunity to provide links to post-event news and blogs, share pictures and video taken at the convention, and it was also an opportunity for the biotechnology community to continue to network with each other and continue the conversation until next year.

How Whole Foods Market Uses Social Media to Keep Its Marketing Fresh

Helping consumers learn more about ingredients, find recipes and pick up health tips are all actions that benefit the customer, while naturally making Whole Foods more appealing. The company has dedicated Twitter accounts to help customers with questions about recipes, wine and cheese. The company’s mobile application also helps share recipe information.

Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!