According to a company statement, Rodale has named Matt Bean AVP of mobile and social & emerging media. The new position will connect Bean to all Rodale departments and magazines such as Men’s Health, Women’s Health, Prevention, Runner’s World, and Eat This, Not That!. Bean will be tasked with creating ideas and products involving mobile and interactive social media that connect with Rodale’s titles.
Rodale CIO Ken Citron will oversee Bean’s work and believes he will be an asset in the emerging technologies department:
Over the last year, Matt has established himself as a leader in this space and I’m confident his talent will enhance our overall digital strategy, which is an important part of our DNA and our future.
Bean joined Rodale in 2009 as brand editor at Men’s Health and Women’s Health. He has launched over 40 mobile apps for Rodale brands and was the point man for their iPad platform.