Giant companies like Kraft and Unilever – which pretty much make everything – are scaling back buying ads in magazines because of the rising price of commodities. These companies, which buy space for things ranging from toothpaste to corn, usually spend a lot, but they’ve slashed their budgets for the first quarter of 2011, reports Adweek.
Time Inc.’s Real Simple and Cooking Light are among the titles that are feeling the cuts the most.
On the bright side, publishers are being told by those companies that the rising cost trend won’t last long, so ad buys will return to normal eventually.
People looking to find out who the newest celebrity endorsing Lipton is are just going to have to wait.