Redbook’s readers are women who have kids, so naturally the magazine is going to try to take advantage of that in any way possible. The latest idea is something called “Kidbook,” a mini-mag that will be included in the November issue of Redbook.
Despite the title, Kidbook will not be something kids will enjoy. Unless the young one is teething, and in which case he or she might appreciate gnawing on the thing. No, according to Adweek, Kidbook will be for Redbook readers and it will feature items like tips for decorating and ideas for kids Halloween costumes. You know, things you’d probably already find in Redbook.
So why is Redbook launching Kidbook? Ads! The mini-mag gives companies another way to squeeze in ads, and it worked: Kidbook has nine advertisers, five of which are new to Redbook. We know, you’re thinking “Ugh, more ads.” But ads keep magazines afloat, so don’t complain.